Services & Digital Solutions

Mobila presentkort

We approach every project with full focus and a clear commitment to delivery. We treat the work as if it were our own business, with the same drive, care, and responsibility. That is how we build partnerships that deliver real results.

“The new ad structure in Google and Meta that Webbografi built increased our sales during our most important holiday periods by more than 300%.”

Johan Johansson – CEO

Results

+75% organic traffic in 6 months

–30%

cost per conversion

+200%

increase in sales

600%

ROAS

About Mobila Presentkort

Mobilapresentkort.se offers digital gift cards delivered directly to the recipient’s phone. The service is used by both individuals and businesses who want to send a gift quickly and smoothly, without any physical handling. The platform brings together multiple brands and gift card options and is often used for employee gifts, customer initiatives, and campaigns where simple administration and fast delivery are critical.

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Background

When the partnership started, Mobilapresentkort.se needed to scale its digital sales and ensure more visitors actually completed their purchases. Demand was there, but visibility on the right searches and the efficiency of the purchase journey needed to improve. The goal was to take control of the entire customer journey - from first search to completed purchase - through coordinated work across SEO, Google Ads, and Meta Ads.

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Challenge

High competition

Mobilapresentkort.se competed in a segment with high competition and strong seasonal variation. Google visibility was inconsistent, and advertising needed to be more precise to capture buyers with clear purchase intent. At the same time, drop-offs in the purchase journey meant visitors did not always complete their purchases, especially during high-traffic periods.

Solution

Strengthening visibility

Our work focused on strengthening visibility based on search intent through SEO, optimizing structure, content, and internal linking on prioritized pages. In parallel, a data-driven advertising structure was built in Google Ads to capture active demand, supported by Meta Ads for returning visitors and purchase-driven messaging. Efforts were monitored and adjusted continuously with a focus on conversion rate, cost per purchase, and actual sales.

Strategy built for conversions

A clear advertising strategy helps reach the right audience and deliver results you can measure. We use performance data, sharp insights, and ongoing optimization to build campaigns that turn visits into purchases and inquiries. The goal is to get the most value from every krona invested and support steady, measurable growth.

A partnership focused on growth

A strong collaboration needs delivery, responsiveness, transparency, and shared direction. With close dialogue and regular analysis, we adjust the strategy quickly based on what performs best. This creates a partnership where growth, progress, and results stay at the center.

Mobila presentkort